MIXMITE
Enabling better growth decisions
Our unique Ai fueled market mix modeling platform drives sales and marketing performance through,
How Market Mix Modelling can transform your business?
Accurate performance reporting...
has become a significant market... challenge with the demise of third-party cookie tracking, privacy challenges and data walled gardens; coupled with the limitations of first party data and ID’s reach and accuracy as an effective solution against these new market challenges.
Market mix modeling represents a way...
through this as the use of advance math’s models with scaled data provides a more accurate way of reporting on client performance. Put simply, MixMite’s advanced math’s models analyse vast volumes of data to establish irrefutable performance patterns over time, that enable clients to deliver accurate performance assessments of their activity. – Image
Predictive modeling...
represents a significant opportunity for marketers, enabling them to grow revenues and driving efficiencies. The predictive model takes historic data and applies advanced math’s models against a particular market channel to establish untapped growth opportunities and efficiencies within that channel. The rise of big data and AI, coupled with MMM’s Bayesian math’s models enables client to accurately predict where they should invest funds to both improve and scale marketing performance. – Image
Channel mix optimization...
is perhaps the hardest part of a marketer’s job as it has been virtually impossible to establish the optimum mix of marketing channels. However, access to scaled data and advanced math models driven by AI now allows clients to establish what is the ultimate channel mix to drive scale and efficiency. The MMM takes historic cross channel data and applies advanced math’s models against all of the marketing channels to establish the optimum budget and channel mix to drive client revenues and efficiencies - Image